http://www.boston.com/business/technology/articles/2008/07/18/smart_windshields_may_aid_the_aging/
General Motors Corporation is currently researching technology that would allow aging drivers to see the road better. This ‘Smart Windshield’ consists of innovative technology combined with infrared sensors and ultraviolet lights that would light up lines on the road and anything that might be in the car’s path, such as animals or pedestrians.
The Smart Windshield is specifically targeted at the older population. Since they typically have more problems with eyesight, GM is concerned about catering to this aging group. With the expectation that those over the age of 65 will account for 20% of the population, they find it profitable to market this niche group.
The Smart Windshield seems like a great investment for all automotive manufacturers to consider. Not only will it help the aging population, but others may also feel comfortable using its technology. For example, when traveling at night, I would love to have something like a Smart Windshield that helped outline the road. For someone who lives out in rural areas, this could become a live saver.
Yes, it has a lot of costs associated with technology and research and development, but anyone who can successfully create a product like this could gain a competitive advantage over other automobile manufacturers. As consumers become more and more concerned about safety, a feature such as this could aid buyers in determining which product to purchase.
Some luxury cars are already coming equipped with similar technology. For example, the Cadillac XLR features a Liquid Crystal Display (LCD) that is projected onto the windshield. This ‘Head Up’ feature, as it is appropriately named, features a projected speedometer, turn signal indicators, audio data, gear indication, and cruise control settings. This virtually frees up any need for the driver to remove his eyes from the road.
If General Motors can produce a car that combines all of these features but uphold safety as its main goal, they just might make a comeback in today’s economy. By expanding on Cadillac’s LCD technology, I think it is possible they create a car with one of the best safety features available.
Reference: http://www2.dupont.com/Automotive/en_US/applications/caseStudies/case178.html
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